Selected Work

A few projects that reflect how I approach UX problems, trade-offs, and product decisions.

Meta MPP Data Portal

  • Mapped account operations, spend tracking, insights, and admin workflows into one system
  • Defined the data spec from Facebook's Marketing API that powered the team's production reporting
  • Designed the weekly Excel report the marketing team used, and the hi-fi dashboard direction for the full build
MPP Data Portal - Login and Spends dashboard preview

MockStep

  • Eliminated the heavy Photoshop staging workflow
  • Frictionless onboarding with zero auth barriers
  • Reduced user task time from 20 mins to under 2 mins
MockStep - Carousel Mockup generator

Holon

  • Designed a new interaction model for personal reflection
  • Used Stitch to build a consistent multi-state visual system
  • Shipped a cinematic prototype where words become a breathing body
Holon - reflection interface

Zaibun

  • Trust-led story flow for first-time readers
  • 6.34% conversion into purchase funnel
  • 98% scroll depth engagement
Zaibun - brand and conversion

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